JUST FELL IN LOVE OR GOT CURIOUS ABOUT KOREAN FOOD AND ABOUT TO DISCOVER MORE AND ELEVATE YOUR EXPERIENCE TO THE NEXT LEVEL IN YOUR OWN KITCHEN? TRUE AUTHENTIC KOREAN CHILI POWDER GROWN AND PRODUCED IN KOREA IS RARE AND PRICY EVEN FOR LOCALS IN KOREA DUE TO THE HIGHER PRICE POINT. SO WHY CHOOSE OUR PRODUCT OVER OTHERS? BECAUSE WE LOVE FOOD, CURIOUS AND WILLING TO TRY '100 AUTHENTIC PRODUCT FROM ITS ORIGIN, DIRECTLY FROM THE PRODUCER, WE CAN'T FIND THIS PRODUCT AT ANY OF SUPERMARKETS NEARBY (NOT EVEN AT YOUR ASIAN GROCERY STORE IN TERMS OF QUALITY) DELIVERED FRESH RIGHT TO YOUR DOOR. BEING KOREAN MYSELF LIVING ABROAD FOR SEVERAL YEARS, I HAVE BEEN EXPOSED TO MULTIPLE INGREDIENTS FROM DIVERSE CULTURES AND LEARNED TO APPRECIATE VALUE OF OUR CULTURE AND AUTHENTICITY. I HAVE ALWAYS BEEN THRIVING FOR BETTER INGREDIENTS TO CREATE ULTIMATE HOME COOKING DISHES. EVERY YEAR I EXTENSIVELY SOURCE THE FRESHEST AND SUPERIOR QUALITY INGREDIENTS DIRECTLY FROM PRODUCERS AND CONSTANTLY TRY NEW AND IMPROVED VERSION OF LOCAL PRODUCTS FROM THE ORIGIN. I WOULD LIKE TO SHARE MY ULTIMATE CHOICE OF INGREDIENTS FROM THE ORIGIN THAT I PERSONALLY USE FOR MY FAMILY WITH YOU. QUALITY MATTERS AND WE STAND BEHIND OUR PRODUCTS AND CUSTOMERS.VERY VERSATILE. MEDIUM SPICY : Medium-coarse ground: Kimchi, Chili oil, stir-fry, stews, soups, marinades, anything you want to add some heat and smokiness of authentic flavor. CAREFULLY SELECTED BY KOREAN FOODIE: Real foodies always look for good ingredients, AT ALL TIMES. I am Korean myself who has been living abroad for over 30 years and food has always been my passion. The product came from Korea by expensive air freight not because of the most affordable price but because we wanted to deliver the true authentic dish that tastes like home for our family. Whatever we introduce here is 100 used at our home, families, and friends. The taste of our kimchi, bibimbap and stews matter a lot to us! My motto number one for selling this product online If I can not consume this for myself and my family I would never sell them to anyone else. FRESH PRODUCE WITH EXCEPTIONAL QUALITY: Fresh chili powders should be 'FRAGRANT', sweet and smoky with a hint of spiciness. In order to ensure the optimal quality of the products, We keep latest produce in stock, we do not keep old products. ( Fall 2024 lastest production released Sep 2024, harvest season from Jul-sep. Current produce from 2024 will continue by small batch until Summer 2025). 100 ORIGINAL AND MOST AUTHENTIC KOREAN CHILI POWDER: Unlike products that are only 'Processed or Manufactured' in Korea, ours are planted, grown, harvested, processed in Korea from A to Z.