Our basics are anything but. You won’t find hydrogenated oils or FD&C colors in our products — just quality staples with nothing to hide.

We’ve banned over 100 typically used ingredients from our bodycare products. Sayonara, benzalkonium chloride.

We’ve got organics and non-GMO products at prices that won’t burn a hole in your favorite pants. In fact, they’ll turn into boogie-on-aisle-six pants.

Whole grains, fair trade coffee, organic milk, frozen veggies and so much more, all flexing with our unmatched Whole Foods Market Quality Standards.