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| Nourishing Shampoo | Intense Moisture Shampoo | Hydrating Conditioner | Intense Replenising Mask | Blow Dry Cream | Repairing Oil |
What is it | Daily Shampoo | Daily Shampoo | Daily Conditioner | Intensive Hair Treatment Mask | Multi-Tasking Leave-In Cream | Lightweight, Multi-Use Oil |
Benefits | Adds strength, moisture and shine with daily use. | Hydrates to restore much-needed moisture, for intense, frizz-free shine. | Protects and enriches to make hair stronger, shiner and more manageable. | Deeply penetrates hair to fight frizz, whilst it strengthens and replenishes moisture. | Reduces blow drying time, eliminates frizz and protects from heat damage in one quick step. | Eliminates frizz, leaving hair smooth, with radiant shine. |
Good Stuff | Vegan, Sulfate-Free & Paraben-Free | Vegan, Sulfate-Free & Paraben-Free | Vegan & Cruelty Free | Vegan & Cruelty Free | Vegan & Cruelty Free | Vegan & Cruelty Free |
Hair Types | Normal, Fine, Straight, Wavy, Curly, Textured, Ethnic, Dry, Color & Chemically Treated | Normal, Fine, Straight, Wavy, Curly, Textured, Ethnic, Dry, Color & Chemically Treated | Normal, Fine, Straight, Wavy, Curly, Textured, Ethnic, Dry, Color & Chemically Treated | Normal, Fine, Straight, Wavy, Curly, Textured, Ethnic, Dry, Color & Chemically Treated | Normal, Fine, Straight, Wavy, Curly, Textured, Ethnic, Dry, Color & Chemically Treated | Normal, Fine, Straight, Wavy, Curly, Textured, Ethnic, Dry, Color & Chemically Treated |
Ideal For | Natural, colour-treated, or Asian hair | Chemically-treated, damaged, or afro hair | All Hair Types | Chemically-treated, damaged, or afro hair | All Hair Types | All Hair Types |
When to Use | Daily | Daily | Daily | Weekly | Daily | Daily |
How to Use | Apply to wet hair, massage and rinse. Repeat if desired and follow with our Hydrating Conditioner. | Apply to wet hair, massage and rinse. Repeat if desired and follow with our Hydrating Conditioner. | Apply from mid-lengths to ends after shampooing. Come through and rinse thoroughly. Apply our Intense Replenishing Mask once a week for an extra boost of moisture. | After shampooing, apply evenly to hair. Leave on for 10-15 minutes, or as desired. Rinse thoroughly and style. For best results, use our Blow Dry Cream. | Apply evenly to towel-dried hair and style. Add a little Repairing Oil if you want even more shine. </ |