1 PLEDGE

We are an anti-suicide, pro-live, skin and hair care company. We are passionate about reducing the suicide rate and encouraging physical and mental wellbeing. We know it isn't easy, despair can take hold and it may far too often feel like it will win. While our founder, Jaime doesn't know exactly how you feel, she genuinely gets it. She lost her dad and a cousin to suicide. Time doesn't heal that kind of pain she and her family take each day as it comes, and, day by day, learn to manage it.

We have joined Pledge 1 . We commit to a minimum, 1 of our time and profits to support suicide prevention and awareness.

My Story

Hey beautiful! Have you ever had a time in your life where it felt like literally, every single thing was falling apart around and within you? What light at the end of the tunnel? I had two dads and I share a sister with each. Tia and I lost our dad to suicide and that is a pain I could never put into words. My family and I never saw it coming. We were devastated and had so many unanswered questions. I went through all the stages of grief and came back for a second round on some. It just felt like I was constantly trying to find the ground under my feet.

Shortly afterward I had to put my beloved 15-year-old dog, Punch, down. If you are a true pet lover, you know our pets are like our kids. I still miss her. And, just when I thought there was no way things could get worse.they did. Jana and I lost our dad to a heart attack. I can still hear her scream when I called to tell her daddy was gone. I know. I know. Just trust me, the story gets better.

I took my pain and knowledge and begin creating. I created a product that calmed the itch. As I continued to formulate, I was encouraged to sell my creations. My grief became purposeful. It was for those whose skin challenges were a symptom or cause of their grief.

Let me quickly tell you how we got our name. In the midst of my chaos, a beautiful little girl was born on August 26th (826) and I was chosen to be her mommy! Bella has given new purpose to this journey and one day this company will be hers to continue to create wonderful products for you.

Tragedy birthed this company, and a beautiful birth gave it even more purpose! We are always searching for the most effective natural ingredients to bring your way and we will continue our fight against suicide. We care about your hair and skin, and your entire well-being. We believe you are beautifully and wonderfully made. We want you to believe that about yourself