• Beauty - Equality - Empowerment
• Traditional Authentic West African Fair Trade Ingredients
• Vegan
• Biodegradable
• No Animal Testing
• No Parabens
• No Phthalates
• No SLS
• No Synthetic Fragrance
• No Mineral Oil
• No Synthetic Dyes

Made with love and respect.

Alaffia is a social enterprise on a mission to create a more sustainable and equitable future. Our women-led cooperatives in West Africa produce heritage, nutrient-rich African ingredients rooted in tradition.

Ethical, handcrafted, and clean.

Made with Certified Fair Trade unrefined shea butter from our cooperatives in West Africa, and botanical extracts of chamomile and yarrow, our Curl Enhancing Shampoo gently cleans, soothes and fortifies the scalp and hair without stripping natural oils.Your hair will have unrivaled moisture for maximum wave and curl enhancement and retention, without the frizz. For wavy to curly hair.