Back in Black. This beautiful and eye-catching toothbrush has been developed in close cooperation with dental specialists to deliver an outstanding brushing experience with its advanced and efficient cleaning surface. The Apriori® toothbrush, featuring its asymmetrical head shape and densely packed soft bristles made from innovative plant-based fibres, excels at its task. With it, oral hygiene becomes both effective and safe for enamel and gums, turning the routine of tooth brushing into a source of positive emotions. Bristle type: soft, plant-based. Bristle diameter: 0.15 mm. This toothbrush is sustainably designed for gentle hygiene and hypersensitivity. Thanks to its patented silhouette and matte surface, the toothbrush fits comfortably in hand and uses 30% less material than conventional toothbrushes.

WINNER OF THE RED DOT AWARD 2020 as best design object, demonstrating that the Apriori brand has managed to shape the concept of "Conscious Beauty", combining functionality and aesthetics. An unusual design item. Fusion between efficiency and environmental sustainability: The packaging and the toothbrush are totally compostable and biodegradable, produced with FDA approved and ISO certified biologically based filaments. Its slim shape and light weight (only 20 grams) makes it perfect for travel. DELICATE AND EFFECTIVE DENTAL AND INTERDENTAL CLEANING: Removes plaque without damaging enamel thanks to the soft, flexible bristles that make Apriori ideal even for those suffering from sensitive gums offering a brushing experience without pain or irritation. THE IDEAL SOLUTION FOR EVERY TYPE OF TESTING: Ergonomic design with handle that tightens at the tip to allow the brush head to reach any point. Bristles range from softer bristles for sensitive teeth to medium bristles for intense cleaning. Their angle allows perfect polishing of the dental surface without damaging the enamel and gums. THE INNOVATIVE AND SUSTAINABLE WAY TO TAKE CARE OF YOUR ORAL HYGIENE: Created in collaboration with dental specialists using plant and 100% compostable materials. Its special composition makes it 30% lighter than other toothbrushes.