Our story
How we got our start
In 1990 Britta Cox developed Aquitex, a proprietary moisture-wicking fabric drying hair in half the time, setting the tone for healthier hair habits. AQUIS was the first hair towel of its kind & we continue to innovate & develop technologies that bring us back to nature & best version of ourselves.
What makes our product unique
It’s all in the Aquitex, our innovative fabric that gently removes water from hair without leaving behind a heavy, soaking wet towel. Keeps healthy moisture in while drying hair 50% faster, resulting in frizz-free, shiny, healthier hair.
Why we love what we do
We are a team of problem solvers and innovators. Nothing makes us happier than creating products that allow people to express themselves and develop the confidence to help them live their best hair lives. 
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