ARM & HAMMER Advance White anticavity fluoride toothpaste is our most powerful whitening formula made with Stain Defense technology to help gently remove stains and prevent new stains from setting. Naturally powered by 100% pure baking soda, our toothpastes go beyond cleaning, giving you stronger, healthier teeth and gums. Unlike regular fluoride toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, REMOVING UP TO 3X MORE PLAQUE in hard-to-reach places.* Best of all, we do this gently, and are less abrasive than other toothpastes. *in hard-to-reach areas compared to a leading toothpaste **Data on file/br/brNew and improved clean mint flavor that leaves a FRESH-FROM-THE-DENTIST clean feeling!. Fluoride toothpaste that helps PROTECT AGAINST CAVITIES and control tartar. Baking soda formula that is GENTLE ON ENAMEL & TOUGH ON PLAQUE. Delivers a 2 SHADES WHITER* SMILE without damaging enamel or causing tooth sensitivity (*with 6 weeks regular brushing). Specially formulated with Stain Defense Technology that helps GENTLY WHITEN remove stains and prevent new stains from setting./br/brGTIN: 033200180135. Best Sellers Rank: See Top 100 in Health & Household. Number of Items: 2. Item Form: Paste. Product Benefits: Whitening. Active Ingredients: Sodium fluoride. Brand: Arm & Hammer. Country of Origin: USA. : B01081GFJ0. Manufacturer: Church & Dwight - Personal Care. UPC: 033200180135. Item model number: 18013. Product Dimensions: 1.6 x 8.4 x 1.9 inches 6.08 Ounces.