ARM & HAMMER™ Complete Care™ anticavity fluoride toothpaste is created with an ultra-smooth formula that provides whole mouth protection. Naturally powered by 100% pure baking soda, Complete Care goes beyond cleaning, giving you stronger, healthier teeth and gums. Unlike regular fluoride toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, REMOVING UP TO 3X MORE PLAQUE in hard-to-reach places.* Best of all, we do this gently, and are less abrasive than other toothpastes. *in hard-to-reach areas compared to a leading toothpaste **Data on file

Unlike regular toothpastes, ARM & HAMMER uses baking soda to gently remove surface stains and whiten teeth for a brighter, more confident smile. Made with 100% pure ARM & HAMMER baking soda to neutralize harmful acids, strengthen enamel and fight cavities. Gently cleans between teeth and along the gum lines and helps reduce gum bleeding and redness. COMPLETE mouth care that protects gums, removes stains and cleans deeper than regular toothpaste. ARM & HAMMER Complete Care anticavity fluoride toothpaste provides ALL-IN-ONE oral care and is made with a new ultra-smooth formula and fresh minty taste.