ARM & HAMMER Essentials Fluoride Toothpaste Whiten & Strengthen is full of what you need and free of what you don’t. We removed the ingredients you don’t want and replaced them with more of the essential ingredients you need for a healthy, beautiful smile. ARM & HAMMER Essentials Whiten & Strengthen is made with 100% natural baking soda to whiten teeth, deep clean between teeth and neutralize plaque acids. Naturally-sourced Calcium helps repair enamel. Additionally, essential oils were added to freshen breath for a whole mouth clean feel.

MULTIPACK: Contains 4 tubes of toothpaste. CAVITY PROTECTION: Fluoride toothpaste deep cleans and penetrates between the teeth and along the gum line to remove plaque and help prevent cavities. WHITEN & STRENGTHEN: Naturally-sourced calcium to protect and repair enamel, while baking soda naturally whitens teeth. FREE FROM: Artificial sweeteners and dyes, SLS, preservatives, parabens and peroxide. ESSENTIAL INGREDIENTS: Made from 100% natural baking soda to deep clean between teeth & gums and neutralize plaque acids. Essential oils sourced from natural North American peppermint – to freshen breath.