THE ATKINS MISSION. Atkins purpose is to improve global health and to help people understand that eating right is about both losing weight and becoming healthy. Thats done through the use of imagination, innovation, partnerships and commitment to science to make it easy to eat right. PEANUT BUTTER GRANOLA MEAL BAR. Atkins protein meals bars help support your low carb lifestyle without compromising flavor. These Peanut Butter Granola bars deliver all the flavor you crave with none of the guilt. Made with quality ingredients and no artificial colors, flavors or preservatives, these bars offer an easy and convenient meal replacement option. WHATS INSIDE. Let these keto-friendly* meal bars delight your taste buds while keeping your lifestyle on track. Includes 1 pack of 5 ready-to-eat 1.69 oz bars with 16 grams of protein, 6 grams of fiber, 4 grams of net carbs and 1 gram of sugar per serving.*When used with Atkins ketogenic programs EAT RIGHT. NOT LESS. Cardiologist Dr. Robert C. Atkins saw that eating right, not less, improved his patients health - not just in terms of weight loss but also reducing chronic issues. Over the last 45 years, mounting evidence is revealing that Dr. Atkins was right. PUBLIC HEALTH ADVOCACY. The Atkins Diet started as a fad, but quickly became a counter-conventional movement that reset peoples understanding of nutrition and weight loss, and its link to health. Atkins public health advocacy has played a significant role in updating dietary guidelines, moving them from less and towards right.