Baby Magic Original Baby Lotion is a rich, creamy, non-greasy lotion formulated to absorb quickly, while softening and nourishing your babys skin. This hypoallergenic baby lotion formula is mild enough for babys sensitive skin, and enhanced with vitamins A and E to help retain the natural moisture of babys delicate skin. Our baby lotion is a one of a kind formula, specially formulated for baby skin conditioning and protection.