About Us
Founded in 1979, Baden Sports (pronounced BAH-den) is a family-owned sporting goods company . With innovation as its driving factor, Baden asked, "How do we make the game better for the player?"Baden's first major innovation in sports was creating the women's sized basketball. Baden's goal is to give our customers an authentic experience, whether they are using one of our products in play, or interacting with one of our team members directly. Baden's mission statement and core values represent what Baden stands for and what is central to everything we do. Create products that athletes love, inspiring play in all we do.
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