We are a brand founded by a woman in her 50’s with deep beauty industry experience and a passionate belief that women just get better as they get older. Hence, we believe that beauty is not defined by age. Better Not Younger is a haircare brand for women over 40 whose sense of confidence and beauty gets better every day. All Better Not Younger hair products are specifically designed for aging hair. And that's why we designed the best hair thickening products for women specifically for those with aging and thinning hair conditions. It's a unique, lightweight, non-sticky, texture spray for hair that may look limp, flat, and dull. Not like a regular hair setting spray, our hair volumizer spray delivers all the brushable, flexible hold you want from a high-performance volumizing hairspray, with the nourishing benefits of our signature Wake Up Call Blend of naturally-derived ingredients like Bamboo, Burdock and Hops, fueled with Biotin. Bigger definitely meets better with our Biotin-powered texturizing spray that's all give and no take. So say goodbye to your old fluffy volumizing hair spray, styling hair spray for fine hair, hair hair powder volumizer for fine hair, sticky root booster for hair volume, and other hair volume products. Say hello to one of the best volumizing spray for fine hair, an ultra-fine, continuous, lightweight odorless hair spray designed specifically for styling aging hair to provide as long as 24-hour hold, while caring for your hair. Our hair texturizing, volumizing, and root lifting spray is packed with Biotin to strengthen and thicken the look of hair, while Hops and Bamboo condition and smooth hair strands. High hold finally delivers higher performance, without compromising hair health. See for yourself. Get better hair ahead with the Better Not Younger Wake Up Call High Hold Hair Spray. Vegan, sulfate-free, paraben-free, and cruelty-free. Great even for color-treated hair.

HOW TO USE: Shake well / Turn the nozzle to unlock / Hold approximately 8-10 inches from head and spray on styled hair / For extra volume, spray on roots before styling or on hair flipped upside down. THE SCIENCE: This lightweight hairspray was designed specifically for styling aging hair to guarantee 24-hold* while caring for your hair. We infused it with our Wake Up Call Blend that is packed with Biotin to strengthen and thicken the look of hair, while Hops and Bamboo condition and smooth hair strands. High hold finally delivers higher performance, without compromising hair health. KEY BENEFITS: Ultra-fine, continuous spray provides lasting hold to hair. 24h hold. Up to 187% instant increase in volume. Flexible, non-sticky formula. 24-hour humidity resistance. Bigger meets better with our Biotin-powered hair spray that's all give and no take. It delivers all the brushable, flexible hold you want from a high-performance hairspray, with the nourishing benefits of our signature Wake Up Call Blend of naturally-derived ingredients like Bamboo, Burdock and Hops, fueled with Biotin. Hair gets fuller, bigger, and better with every spray.