About Bing

Bing is energetic, playful & engaged in the world around him. As he encounters new experiences, a combination of enthusiasm & inexperience can sometimes lead to disappointment – but Bing can always count on Flop & his friends to help navigate his way.

Bing's message focuses on inclusivity & aims to portray a wide range of childhood experiences; the child characters are looked after by their own "grown-up" rather than a "mother", "father" or "parent" figure. Leaving the guardians' roles open, this helps to include young viewers with varying family structures. Each episode teaches a gentle lesson that lets its young characters learn life lessons in a safe & secure way, free from harm or ridicule. This is a crucial message from Bing - teaching children that parent/guardian figures are there to help, nurture & encourage, rather than be intimidating or fearful authority figures. Join Bing and his friends Sula, Pando, Amma, Coco, Flop and Charlie as they play and learn from one another.