At Bragg, it is our mission to inspire and nourish vibrant, healthy lives. Our founders began helping people to adopt a healthy lifestyle more than 100 years ago! Bragg’s passion for health is as relevant today as it was back when Paul Bragg opened one of the country’s first health food stores. Based in Santa Barbara, CA we continue our founders’ mission every day and as a team we encourage a healthy lifestyle and workplace. As it’s our wish that our products provide abundant nourishment to you and the people you love for many years to come. Our scientific advisory board helps guides Bragg with effective dosing, high quality ingredient selection, and innovative new product development – all based on reputable research. It has evolved into a shared movement for healthier, happier lives. That begins with what we put into our bodies, then flows into other aspects of our lives. Bragg remains passionately focused on helping each individual eat better, feel better, and enjoy a more healthful and vibrant life.