What it is:A volumizing, sulfate-free shampoo that gently yet effectively cleanses for fuller-looking hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Hair Concerns: - Oiliness - Shine - Volumizing
Key Benefits: - Enhances volume and fullness- Effectively cleanses hair without stripping away moisture - Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that purifies, nourishes, and refreshes
Formulation: Liquid
Highlighted Ingredients:- Maltodextrin: Coats each strand, increasing the diameter for fuller-looking hair—without sticky or stiff aftereffects. - Biotin: Supports hair growth and overall health by strengthening each follicle and shaft.- Ginseng: Supports natural blood flow to the scalp and follicles to encourage growth.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: With a 93 percent naturally derived formula, this multi-benefit shampoo enhances volume and fullness without dulling, sticky, or stiff aftereffects. Maltodextrin, a natural sugar starch, thickens and separates strands while ginger and ginseng support long-term hair health.
Clinical Results: In a third-party study using human hair tresses, results included:- Scientifically proven to protect hair from heat styling up to 450 °F and to decrease frizz by 80% for up to 48 hours
Clean Planet AwareOur ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.