ABOUT THE PRODUCT - BRITE Silver Instant Color is a Semi-Permanent, ultra hydrating hair color that transforms your hair into a stunning silver. The moisturizing formula conditions as it colors, leaving your hair silky smooth. Our Instant Color system locks in vibrancy so you get bolder, more beautiful results that last up to 30 washes. Suitable for all hair types and textures. Color results will vary based on starting hair shade. WHY YOU NEED IT - BRITE Instant Color is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get, with color that lasts for 5–30 washes, with a gradual, even fade. You can mix with other BRITE Semi-Permanent Colors to create your own custom shade, or mix with conditioner to create lighter pastel colors. Ideal for light (white) blonde or pre-lightened hair. PETA certified, vegan, and cruelty-free. HOW TO USE - Shampoo and dry your hair. No need for conditioner. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes. Use a brush or your hands to apply Instant Color onto your hair. Massage it into your hair for flawless even coverage. Check color after 10-15 minutes. You can leave the dye on longer for a more vibrant result without damaging your hair. The longer you leave it on, the longer the color tends to last after. Rinse clean once desired color is achieved. CAREFULLY FORMULATED - This vegan, cruelty-free semi-permanent hair dye delivers long-lasting color while conditioning your hair from root to tip. Our Instant Color formulas have been consciously crafted to combine fun, vibrant results with gentle, nourishing ingredients. Free of parabens, ammonia, bleach, and developers. ABOUT THE BRAND - BRITE is a sustainable brand focused on ethical and healthy hair care for those that like to be creative, have fun and love our world. Our ammonia-free formulas allow you to achieve and maintain gorgeous head-turning hair colors at home. We care about the environment and take care in our manufacturing processes to minimise our environmental impact. We never on test our products on animals, we are PETA certified, and all of our products are vegan.

Brite is all about ethical hair color. We partner with ethical factories that take care of the people they employ. We are accredited by PETA and do not test on animals. All of our products are vegan, as is our founder. Five simple steps to colorful hair. First, wash hair. Protect hairline with petroleum jelly, then apply with brush or hands, massaging into hair for flawless even coverage. Check after 10 minutes and see if the color has taken. The longer you leave it in, the longer the color tends to last after. Finally, rinse hair. The hydrating formula conditions as it colors, leaving your hair silky smooth. Vegan and cruelty-free hydrating hair dye. Lasts 5 - 30 washes. A pastel silver to have you gleaming. This color works best on light hair.