Easy-to-use: The flip top lid and squeeze tube make this easy for kids to control the smear-sized amount of gel toothpaste coming out. They are also much less likely to misplace, which often happens with other screw top caps. Sugar free & Mindful Ingredients: All of our pastes are free from SLS, artificial sweeteners and flavors, dyes and phthalates, and are vegan, gluten and cruelty free. Our tubes are made of 100% recyclable BPA-free plastic. Gently cleans: A low RDA (Relative Dentin Abrasivity) score means comfortable brushing for even the most sensitive mouths. Effective and safe: Safe fluoride toddler toothpaste is shown to help prevent cavities, reduce plaque, and strengthen enamel while polishing and brightening. Cavity Protection & Delicious Flavor: The cavity-fighting power and enamel protection of fluoride with an “OMG this tastes EXACTLY like a marshmallow” flavor! Made in the USA.