Luxurious shea butter is infused into all of the products in our Cantu Classics Collection for a reason. Shea butter is rich in hydration and nutrients including vitamins A & E for healthy hair.

We believe holistic care isn’t just part of a good hair care routine. At Cantu, we extend holistic care to our communities. This means empowering young women of color to become the entrepreneurs and leaders of the future. It means supplying Black and Latina women with the resources to follow their ambition fiercely. Because everyone deserves to be their most confident self.

We know how important the ingredients of your hair care routine are to you. That’s why we make sure to include no harsh ingredients in our formulas, so you can feel confident, secure, and cared for. Our products are specially formulated to give those dry, damaged, or coarse areas the extra love & attention they deserve.

Our nuanced formulas are created with your confidence and hair health in mind, and with absolutely no testing on animals.