PLANT PROTEINS: Our blend of five plant based proteins and fibers is designed to keep you full longer and promote a healthy gut. This cereal contains 10g of pea protein and 7g of fiber per serving. NO ARTIFICIAL INGREDIENTS: The highest quality and all natural ingredients are used in all of our cereals and do not contain any artificial sweeteners, flavors, or colors, so you can enjoy without worry. RETRAIN YOUR TASTE BUDS: Refined sugars trigger sugar receptors creating a sweet taste most are accustom to. Natural sweeteners like Stevia trigger different receptors which can cause a weird taste. Switching to natural sweeteners allows you to retrain your taste buds to enjoy sweetness without all of the sugar, or the guilt! If our cereal tastes a little "weird" give it some time. Taste buds retrain themselves within 2 weeks. GLUTEN & SUGAR FREE: Catalina Crunch Cereal is not just tasty it’s also; Non-GMO, gluten free, sugar free, 100% vegan, and sweetened with stevia making it a great alternative to other sugary competitor options. KETO FRIENDLY: Catalina Crunch Keto Friendly Cinnamon Toast Cereal is keto friendly and low carb making for a great breakfast food to start your morning or a healthier afternoon snack to power through the day.