About Charmin
For nearly 100 years Charmin and the bears have been on a mission to bring people better bathroom experiences. Ever wondered where the name Charmin came from? An employee at the Hoberg Paper Company in Green Bay, Wisconsin, once described their toilet paper as “charming” and boom just like that Charmin was born. The design reflected feminine fashions of the time. Charmin’s always been known to be soft like a baby’s bottom. That’s exactly why we added a soft squishy baby to symbolize its gentle cushiness.