Clairol Nice n Easy permanent hair dye with a blend of 3 tones and highlights is a non-drip color cream designed for superior natural looking color. Long-lasting hair dye maintains color and shine for 8 weeks and comes in 50 shades with a fresh, floral scent. Gentle on hair and scalp*, providing 100% gray coverage. Discover our first permanent color that helps block damage. Includes conditioners at every step and contains our breakthrough and revolutionary dye molecule ME+* that reduces the risk of an allergic reaction. Inside the box is the permanent color creme (1), color activating lotion (2) and ColorSeal conditioner. Nice n Easy gives you real, natural-looking tones while being kind to your hair. Whats better Its nice and easy! * ME+ is a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. If you have a known hair dye allergy, do not use this product unless approved by your dermatologist.