Only 20 of the germs in your mouth are on your teeth, the rest 80 are on gums, tongue and cheeks. Colgate Total antibacterial toothpaste fights germs on teeth, tongue, cheeks, and gums giving you a Whole Mouth Health for 12 hours. Its dual Zinc Arginine technology actively seeks out bacteria in your mouth forming a protective barrier. Colgate Total Advanced Health toothpaste strengthens your teeth by re-mineralizing weakened enamel. It fights plaque to keep your gums healthy and repairs early teeth gum damage, all to give you a healthier whiter smile. Colgate toothpaste not only does it fight plaque between your teeth and in all those hard to reach spaces, but also fights bacteria on your tongue, cheeks, and gums leaving your mouth with a fresh breath. Colgate Total Advanced Health is an World's No. 1 Germ-fighting Toothpaste. Recommended Usage: Put a pea size amount of our Colgate toothpaste on the head of the toothbrush. For a better experience try with Colgate Gentle UltraFoam Toothbrush. ( Colgate-Palmolive calculation based on Retail Index Scantrack for the toothpaste category for May 2020 to Apr 2021 time period. Copyright 2020, Nielsen Consumer LLC. Acceptable as per ASCI guidelines.)

DAILY HABITS FOR HEALTHY SMILES: Brush twice a day, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months to keep your teeth and gums healthy, prevent tooth decay, gum diseases, and bad breath. RECOMMENDED USAGE: For optimal results, brush twice a day for 2 minutes each time. Adult supervision is advised for children below 6 years of age. TOTAL CARE: Colgate Total helps prevent cavities, plaque build-up, tartar formation, gingivitis, and sensitivity. It is also certified by the Indian Dental Association, gluten-free, and responsibly made. ANTI-GERM SHIELD: Featuring Dual Zinc Arginine technology, this toothpaste actively targets bacteria on your teeth, tongue, cheeks, and gums, creating a protective anti-germ barrier for enhanced oral health - a step above ordinary toothpaste. 12-HOUR DEFENSE: Only 20 of the germs in your mouth are on your teeth. 80 are on your gums, tongue, and cheeks. Colgate Total not only KILLS the germs on the teeth, tongue, cheeks, and gums but also DEFENDS your mouth from them for 12 hours.