Unlike Ordinary Toothpaste, New Colgate Total Clean Mint has an advanced formula that fights bacteria on teeth, tongue, cheeks & gums for whole mouth health. The new formula, provides sensitivity and enamel protection, and actively seeks out bacteria hidden on soft tissues providing lasting, fresh breath.ENHANCED PROTECTION - Colgate Total Clean Mint toothpaste provides enhanced protection against cavities and tooth decay. Its advanced formula contains fluoride, a key ingredient recognized by dentists for its effectiveness in preventing cavities. Colgate Total Clean goes beyond the ordinary to offer comprehensive oral care, making it an excellent choice for maintaining oral hygiene. PREVENTS PLAQUE BUILD-UP - Colgate Total Clean Mint toothpaste helps prevent plaque build-up and fights tartar, promoting overall oral health. It's more than just a toothpaste, it's a complete oral care solution that provides multiple benefits. With regular use, it ensures a clean, healthy, and fresh mouth. LONG-LASTING FRESHNESS - Colgate Total Clean Mint toothpaste offers long-lasting freshness that you can feel. The advanced formula not only fights bacteria on teeth, but also on your tongue, cheeks, and gums, ensuring a clean, fresh mouth throughout the day. Plus, it's from Colgate, a brand trusted by dentists. SUPERIOR WHITENING - Colgate Total Clean Mint toothpaste is not just your ordinary toothpaste. It's a toothpaste that offers superior whitening benefits. It actively targets and removes stains for a visibly whiter smile. Experience the power of advanced oral care with Colgate Total Clean Mint toothpaste. NEW FORMULA - Unlike ordinary toothpaste, Colgate Total Clean Mint features an advanced formula that actively fights bacteria not only on teeth but also on tongue, cheeks, and gums. The new formula offers whole mouth health plus added benefits like sensitivity and enamel protection, and it actively targets bacteria lurking on soft tissues, providing lasting, fresh breath.