Achieve your healthiest-looking skin with ColourPop Pretty Fresh Hydrating Foundation, a skin-perfecting, medium-buildable coverage formula designed for a natural, fresh finish. Infused with Hyaluronic Acid and Coconut Water, this foundation instantly hydrates while minimizing the look of fine lines, ensuring a smooth, radiant complexion. Its lightweight, breathable texture blends seamlessly, making it easy to customize coverage from light to full. Ideal for daily wear, this long-lasting foundation works beautifully with any primer, sunscreen, or moisturizer, maintaining a comfortable feel without becoming cakey. Apply with a Pretty Fresh Blending Sponge for a sheer look or a kabuki brush for fuller coverage. For a matte finish, set with No Filter Loose Setting Powder, or for a dewy glow, finish with Pretty Fresh Setting Mist. This vegan, cruelty-free formula is perfect for anyone seeking a foundation that not only enhances but also nourishes the skin. Whether you're creating an everyday look or a more polished finish, ColourPop Pretty Fresh Hydrating Foundation delivers smooth, radiant results with every application.

• Say Hello to Hydration - This skin-perfecting liquid makeup foundation creates the perfect natural, skin-like finish for your healthiest-looking skin ever.

• Why You'll Luv It - Infused with hydrating ingredients, this dewy foundation is powered by Hyaluronic Acid & Coconut Water, working to support hydration, minimizes fine lines, and helps skin feel soft and nourished.

• Buildable & Blendable Coverage - Lightweight yet effective, our lightweight foundation blends seamlessly and layers effortlessly for customized coverage.

• Easy Application for Any Look - Use a blending sponge for light coverage or a kabuki brush for a fuller finish. Set with No Filter Loose Powder for a matte look or Pretty Fresh Setting Mist for a dewy glow.

• With Love, From California - It's our mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. We imagine, develop, test and manufacture all under one roof for next level colour + formulas. We pride ourselves on being 100% cruelty-free and keeping our community at the center of our world.