Starting from Day 1, Advance to Healthier Gums and Stronger Teeth* with Crest Pro-Health Advanced Gum Protection. This toothpaste contains ActivClean Crystals for stain prevention. It also provides Crests highest level of protection against plaque bacteria to keep gums healthy and provide longer lasting freshness**. It is made with patented stannous fluoride and provides clinically proven protection. It provides 8 advanced benefits in 1, including: Fresh Breath and Whitening + Protection against Acid Erosion, Sensitivity, Cavities, Gingivitis, Sensitivity, Plaque, and Tartar. *vs. ordinary toothpaste with continued use. Starts fighting plaque and protecting enamel from Day 1. ** vs Crest Pro-Health toothpastes Acid Erosion Effects: Acids in everyday food can soften & thin enamel, leaving teeth less white, weaker, and sensitive