Our Dang Story

Dang was started in 2011 by Vincent Kitirattragarn. While a New York City native, he grew up visiting his family in Thailand every summer where he was immersed in the diverse array of different foods available there. As he entered adulthood, he realized the only Thai dishes readily found in the US were basics like Pad Thai, mango sticky rice, and Thai iced tea.

Mama Dang's Coconut Chip Recipe

In an effort to bring more authentic Thai food to the US, Vincent decided to start a pop-up restaurant in NYC. His mom (aka “Mama Dang”) gave him her recipe for Thai lettuce wraps that called for toasted coconut. He couldn’t find any at the store that truly replicated the toasted coconut he needed for the recipe so had to make his own.

Starting from scratch, he shaved thick strips of fresh coconut meat and lightly toasted them. The naturally sweet aroma coming from the kitchen caught his roommates' attention. They came in for a sample and couldn’t keep their hands off them. The satisfying flavor and crunch kept them coming back. He knew at that moment he was onto something and had to start a snack food company. He launched Dang, naming it after his Mom.

Two Brothers

Vincent’s brother, Andrew, joined in and since then they’ve used inspiration from their Thai-American heritage to create Asian-American snacks with a focus on better-for-you snacks with plant based, all natural ingredients.

Better For You - Plant Based - Non GMO - B Corp

Our coconuts are sourced from family farms in Thailand. As a Certified B Corp, Dang meets rigorous standards of environmental performance and public transparency, and all of our farms follow ethical business practices.