SLS-Free | Fluoride-Free | All Natural | Gluten Free | Non-GMO | Vegan | Made in USA - DENTIST RECOMMENDED. REDUCES REDNESS, BLEEDING AND GUM INFLAMMATION - Periodontal issues effect the gums in many adults. Brushing with Essentials Toothpaste as part of your oral regimen is proven to be highly effective in maintaining healthy gums. HELPS ELIMINATE BAD BREATH - Having bad breath can be unpleasant and a cause for embarrassment. The essential oils and herbs don't just mask halitosis, they eliminate the root causes of the odor that are under the gum line for long lasting results. IDEAL FOR ANYONE WHO PREFERS A FLUORIDE FREE NATURAL TOOTHPASTE - Essentials toothpaste is all natural and fluoride free with the benefits of powerful and therapeutic essential oils and herbs. Xylitol is included to inhibit cavity-causing bacteria from sticking to teeth and gums. Environmentally Conscious Packaging and Perfect For Travel.