SMART HYDRATION, Capable of holding up to 1,000 times its own weight in water, hyaluronic acid soaks in easily to instantaneously recharge water levels and restore skin’s suppleness. In addition, hyaluronic acid is a hydrophilic humectant that continuously draws water from the air, thereby steadily replenishing hydration over time. SIMPLE FORMULA, While this formulation embodies simplicity, it is much more than just a hydration serum. Hyaluronic Acid itself has been known to act as a carrier for other ingredients, which boosts the performance of other products when used together. It also smooths and plumps for a flawless, oil-free base, while providing an extra burst of moisture for drier skin types when layered with other products. VEGAN + CRUELTY-FREE. PLUMPS SKIN'S APPEARANCE, Formulated with the purest form of water-soluble Hyaluronic Acid, this serum has the unique ability to provide lasting hydration by continuously drawing hydration to the skin’s surface and locking it in. BOOSTS SKIN'S BOUNCE, This replenishing serum captures the simplistic beauty of clean skincare. Concentrated Hyaluronic Acid instantly quenches thirsty skin upon application, boosting bounce and delivering intense hydration where it’s needed most. CONTINUOUSLY HYDRATES, 100% Pure Hyaluronic Acid Serum tailors itself to fit the hydration needs of all skin types by attracting the precise amount of moisture depending on individual needs.