Dove Intensive Repair Shampoo with Keratin helps to treat the appearance of damaged hair so that it looks healthy and more beautiful. This treatment for damaged hair helps to restore your hair's strength against breakage, making it healthier-looking in the long run. Its unique formula helps to visibly repair and progressively nourish damaged hair with continuous use when used as a system with Dove Intensive Repair Conditioner, so you can help protect your hair against future damage with this nourishing shampoo. Dove Shampoo, formulated with Keratin Repair Actives and part of the Dove Nutritive Solutions range, helps your hair to recover from damage in two different ways. The formula repairs signs of surface damage, making your hair look and feel smooth. By helping to reinforce your hair against breakage, it can also prevent the appearance of split ends and damage caused by colouring and heat styling. It also penetrates the strands to provide hair nourishment deep inside, making your hair look healthier, wash after wash when used with Intensive Repair conditioner How to use: Simply apply this Dove shampoo to wet hair and gently massage into a lather. It rinses cleanly away, revealing healthy looking hair that feels stronger. For best results, use with Dove Intensive Repair Conditioner. Suitable for daily use.Dove does not test on animals. All Dove products, like this shampoo, are certified PETA Cruelty-Free. Due to breakage vs. non-conditioning shampoo. Suitable for daily use, enjoy nourished, strong, and smooth hair every day with our strengthening shampoo. Dove Intensive Repair Shampoo provides results with regular use, deeply nourishing damaged hair. This fortifying shampoo is formulated with Bio-Nourish Complex, which offers complete care that works in harmony with your hair. Our Intensive Repair Shampoo revives your hair's healthy look and feel. Dove Intensive Repair Shampoo targets and visibly repairs damage, stopping up to 98 of future hair damage .