FRESHENS BREATH: Dr. Ginger's Coconut Oil Toothpaste will freshen your breath and teeth like magic! You'll definitely want to add this to your oral care routine. DEEP CLEAN: We included white charcoal in our formula because it contains millions of tiny pores that trap chemicals and toxins that might be in your mouth, allowing for a deep clean that lasts all day. WHITENS AND POLISHES: Our ingredients work together in harmony to gradually whiten and polish every tooth, giving you a brilliant and fresh smile every day of the week. No messy whitening strips needed!. WHITE CHARCOAL: Get the amazing, detoxifying properties of activated charcoal without the dark mess! We use white charcoal made with coconut oil so making a mess will not be a worry!. Contains (1) 4 ounce tube of Dr. Ginger's Coconut Oil Toothpaste with White Activated Charcoal, Coconut Mint Flavor. Fluoride free, peroxide free, alcohol free, sugar free, and no artificial dyes or sweeteners!.