Elevated Toothpaste by Taylor's Naturals. Stored in glass jar. Sweetened with xylitol, our toothpaste is fluoride free and tastes great. Vegan, non-GMO, Cruelty-Free. 100 Pure Natural. Directions: Dip toothbrush into jar, adding just a pea size amount onto your toothbrush, and brush thoroughly. Keep it fresh - Replace cap when done. Ingredients: calcium carbonate, non-GMO xylitol, distilled water, xanthan gum, pure essential oil (depends on flavor), vitamin E. Made in small batches by Taylor's Naturals (BALM! Baby and Elevated Body Care brands).Made in small batches by Taylor's Naturals (BALM! Baby and Elevated Body Care brands) in the USA - where natural ingredients and sustainability go hand-in-hand!. NATURAL INGREDIENTS: Calcium carbonate, non-GMO xylitol, distilled water, non-GMO xantham gum, tocopherol (vitamin E), essential oil depending on flavor (Cinnamon, Orange, Peppermint or Spearmint). NONE OF THIS STUFF: Fluoride, SLS, carrageenan, glycerin, sugar, artificial dyes, artifical flavors, artificial preservatives, artificial binders. Non-GMO. Vegan. Leaping Bunny Certified. Glass jar (see separate listing for pump bottle). SWEETENED WITH XYLITOL – good for teeth and makes for a great tasting toothpaste. Who doesn't like good tasting, good-for-you toothpaste! A popular option is to pair it with Elevated Tooth Powder, in mint or cinnamon. GLASS JAR or PUMP BOTTLE: Available in a glass jar with metal lid, or a recycled aluminum bottle with pump. See separate listing for the bottle with pump. ALL NATURAL FLUORIDE FREE TOOTHPASTE sweetened with xylitol. All natural ingredients in a glass jar. No plastic here and no messy tube! And none of the No-No artificial ingredients. What's not to love!.