PLANT-BASED RELIEF MADE IN CANADA: Nature's Willow was born from the efforts of a Tennessee daughter developing a product to help ease her mother's pain. Cooling, Doesn’t Burn: The balm contains less menthol and doesn’t “burn” like many of our competitors. Essential Oils: Provide a much more subtle and pleasant scent than many of our competitors. Fast-Acting & Long-Lasting: Willow Balm absorbs quickly and gets right to work helping to reduce aches and pains. Natural Ancient Pain-Fighting Ingredients: Our patented formula combines the botanical analgesics White Willow Bark and Helichrysum plus lavender, menthol, camphor and eucalyptus for their counter-irritant properties. Reduce Pain and Inflammation Related to: arthritis, menopause, muscle pains and injuries, joint pain, headaches and much more. Non-Toxic, Dye-Free, Paraben-Free. No Artificial Fragrances.