Vegan-Friendly & Cruelty-free: Enough Project products use a number of organic ingredients. We never tested on animals. The shampoo does not contain any silicone oil, surfactants containing sulfate, animal-originated ingredients, mineral oil, polyacrylamides, imidazolidinyl urea, triethanolamine, or synthetic colorants. Say No To Odors: The hair and scalp care shampoo helps for both soothing an irritated scalp and offers smell control. We use exclusive ingredients and technology to minimize the odor on the crown area while the natural essential oils help nourish hair and control the smell. Gentle Deep Cleaning: Enough Project shampoo is the perfect hair care choice for anyone that wants to strengthen, condition, purify, and soothe their hair. The quick bubble and quick wash formula effectively remove buildup without stripping color from hair. Invigorating Scalp Care: Enriched with natural ingredients like First-brew Tea and Cooling Peppermint, our scalp care shampoo moisturizes the scalp and strengthens its barrier as well as the hair roots to support stronger hair and also includes: Deep sea salt, houttuynia cordata extract, nettle extract, and artemisia vulgaris extract to control excess sebum and strengthen the scalp barrier. Healthy PH5.5 Hair Care Formula: Enough Project shampoo uses a gentle and mild hair care formula, so you can use it daily. It helps brings the level of your skin to pH 5.5 along with promoting the natural balance of your hair and scalp. It helps removes the sebum and impurities hidden across the scalp with micro micellar bubbles to enhance sheen and leaves your hair feeling healthy and strong.