Doctor Developed Backed by Science Equip was started by Dr. Anthony Gustin, a functional medicine and sports rehab clinician. Dr. Gustin wanted to find a way for his patients to fuel their bodies with the nutrients they need, without having to overthink everything they eat. That's why he created Equip — blends made from 100 real foods and none of the junk found in other supplements. Fuel Your Body Prime Protein is made with 100 grass-fed beef keto protein powder and is packed with collagen and gelatin to help you build and repair tissue. Grass-Fed Beef Is the New Whey Real Fuel Comes from Real Food Why Grass-Fed Beef Over Whey? Prime Protein is made in a process similar to bone broth, providing naturally occurring collagen, gelatin, and nutrients that help support healthy joints, connective tissues, ligaments, and tendons. We're Raising the Bar Equip uses clean, whole-food ingredients. Food you feel good about eating — not the junk that most supplements are filled with. We're creating a higher standard for your well-being. OUR PROMISE TO YOU Every product comes from 100 real food, no junk, ever. Equip Foods are Gluten, Soy, and Dairy Free, and Paleo-Friendly. All Equip products are developed by Dr. Anthony Gustin. Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.Made with Care Guaranteed Quality: Prime grass fed beef protein isolate powder is 3rd party tested. If you are not satisfied with your first purchase, we offer a 30-day refund or replacement. Please note that doesn't accept food product returns, so reach out to us directly for quick assistance. Clean, Pure Ingredients Only: Say goodbye to unnecessary additives. Prime Protein powder for women men is crafted with the best real, whole ingredients, offering a pure, nutrient-dense protein blend without fillers, artificial flavors, or junk. Delicious Dessert-Like Flavors: Choose from 9 indulgent beef protein powder flavors, all made with only a handful of real-food ingredients and naturally sweetened with stevia, including chocolate, chocolate mint, vanilla, unflavored, strawberry, salted caramel, peanut butter, iced coffee and cinnamon roll. Prime Protein is a delicious way to enjoy whole-food nutrition and makes an excellent alternative to bone broth for those with a sweet tooth. Support Muscle Health Recovery: Packed with collagen, gelatin, and essential micronutrients, Prime Protein powder is ideal for recovery and muscle building post-workout, for both men and women. This clean beef isolate protein powder can be blended into drinks, smoothies, or shakes for a nutritious pre or post-workout fuel, or even added to your favorite dessert recipes for an nutritious protein boost. High Protein, Low Sugar: Prime chocolate mint protein powder delivers 21g of bioavailable complete protein made from grass fed beef protein powder, making it an excellent choice for your keto, paleo, carnivore, or protein-forward diet. Unlike many other protein isolate powders, it contains no added sugar, soy, dairy, gluten, egg, or whey. Equip's clean formula supports bloat-free nutrition and delivers the same amount of protein as a 4oz serving of steak.