Each cup takes us further. We are driven by the will to offer you outstanding sustainable coffee, from origin to cup. This desire to take you further motivates us to select and roast our coffee beans with the greatest care. Sustainable coffee starts with a cleaner supply of green coffee beans and less reliance on fossil fuels at every stage of processing. Let's make a difference together, one cup at a time. Organic & Fair Trade Coffees At Café William, we are convinced that your coffee can make a difference, as much for you as for the coffee producers. Organic coffee ensures better long-term health for the farmer and his family, while fair trade coffee allows producers and their communities to thrive. Choosing organic or fair trade coffee is better for you AND the communities in which it is grown! This is one more step towards sustainable agriculture and the sustainability of coffee trade. Choose Your Taste Tag We have created 4 taste tags to help you make the right choice and find the perfect match. These profiles are identified on the front of the bags. Each of our coffee is classified according to a profile: light, medium, dark, and espresso. It will therefore be easier for you to make a choice according to your personal tastes, all at a glance!

PROUDLY CANADIAN: Roasted in the Eastern Townships of Quebec, William coffee focusses on producing organic and fairtrade coffees accessible to everyone. Innovation, sustainability, and social responsibility are at the heart of our daily concerns. It's also our way of assuming our share of responsibility to ensure we can enjoy coffee for many years ahead. ALWAYS ORGANIC & SUSTAINABLY SOURCED: William Coffees are fully certified organic and fair trade to support coffee agriculture and are sustainably sourced. Simply put, we want our coffee to make our consumers feel good about their choice knowing it will have a positive impact on coffee communities, and our environment. 100% ARABICA WHOLE BEAN COFFEE: Elevate your at-home coffee experience by grinding our whole bean coffee daily for the smoothest, freshest, and most flavorful cup. Protect your coffee in our flat bottom resealable bag with a convenient zip closure and a valve for longer lasting freshness. #2 COLOMBIAN: Don’t we all deserve a smooth, gentle wake-up? With its floral and fruity aromas, this velvety light-medium coffee roast unveils a truly delicate profile. Slowly roasted to obtain the perfect brown color, it allows you to fully enjoy the unique flavors of its origins. This is a delicate espresso, that we love to enjoy sustainably black. #1 ITALIANO ESPRESSO: Here comes an Italian espresso of the purest tradition! Italiano is a light-medium espresso and is the result of a cleverly calculated blend of premium Arabica & Robusta organic and fairtrade certified coffee beans. It delivers a beautiful golden crema and a well-balanced taste. With its smooth and creamy texture, there’s no doubt it will appeal to everyone, from the neophyte to the connoisseur. PERFECT FOR AUTOMATIC ESPRESSO BREWERS: This Espresso Discovery pack features our 2 whole bean coffees best suited for espresso brewers. They’ll deliver a bright espresso shot with a beautiful golden crema, and still pack a punch when paired with any type of milk or try it black for that extra kick. Compatible with all types of Espresso brewing systems, Moka pot, manual espresso and automatic espresso brewers with integrated grinders, will bring out the most flavor.