RESPONSIBLY MADE IN THE USA: San Francisco born, sustainably made, manufactured in the USA. CERTIFIED CRUELTY-FREE: By the People for the Ethical Treatment of Animals Organization (PETA) and never tested on animals; absolutely tested on weekend warriors. MADE FOR MEN LIKE YOU: Specially formulated to deeply cleanse and condition your beard with powerful natural ingredients that reduce irritation; softens and soothes your beard and the skin underneath. OUTDOOR INSPIRED SCENTS: A refreshing sea mineral & citron scent complemented by bergamot and rosemary essential oils. NATURALLY-DERIVED INGREDIENTS: Plant-based ingredients you know (and can read) like shea butter, coconut oil, glycerin, and coconut-derived compounds; proudly free of parabens, phthalates, harmful chemicals, and dyes.