Science: Olay analyzed over 70,000 genomic samples for over 17 years and discovered that about 10% of women naturally look years younger. Inspired by this discovery, Olay re-engineered its products to help take years off your visual skin age, delivering visible, transformative results.*

*P&G Technical Studies, 1999-2016.

Ingredients: Designed with key anti-aging ingredients and gentle exfoliating crystals, this creamy face wash immediately cleans, instantly detoxifies and improves skin texture without overdrying. It works for most skin types to speed skin’s natural regeneration while smoothing. With Olay Regenerist, everybody has the chance to look younger, not just the 10%.

Results: 94% of women felt smoother, cleaner skin in one use. Experience a facial cleanser that gently exfoliates skin to accelerate skin’s natural surface regeneration for smoother-feeling skin. It’s the perfect way to begin and end every day for a beautifully regenerated appearance.

*P&G Technical Studies, 2011

Regimen: Regenerating Cream Face Cleanser is the first step in your daily skincare regimen. Use Olay Regenerist moisturizers, concentrates and treatments after cleansing skin. This facial exfoliating cleanser is suitable for daily use and can be used in the morning, before applying makeup, and at night.

Luminous formulas, with advanced tone-correcting ingredients like niacinamide and glycerin, are designed to visibly brighten skin and even tone.

Total Effects formulas, with nourishing ingredients like vitamins and antioxidants, give seven benefits in one to help fight signs of aging for younger-looking skin.

ProX formulas, with ingredients like pro-retinol and amino peptides, offer proven skincare solutions to target root causes of aging for healthy-looking skin.

The Olay Eyes Collection is specifically formulated for the delicate eye area to fight virtually every eye concern: dark circles, puffy eyes, fine lines and under eye wrinkles.