OUR MISSION

If We Cannot Make It Without The Stuff That Can Harm You, We Will Not Make It.

Our mission was born out of our believe that beauty, health and safety can and should be one and the same.

FRAGFRE sole commitment is to making products that avoids commonly known irritants, allergens and harmful substances while incorporating highly beneficial and mostly natural beauty ingredients whenever possible in our formulations. We say whenever because, we are extremely cautious in selecting the natural and/or organic ingredients that are included in our formulations because most of the known aggressive allergens and irritants are natural. Therefore, we avoid in our products things we know that could irritate or harm you whether its natural, organic or inorganic. We just want our customers to remain beautiful and Stay Safe & Free.

OUR GOAL

Our goal is to make it easily available and affordable for anyone looking to use sensitive and safe cosmetics without sacrificing the beauty aspect of his or her daily beauty regimen. It is our hope that in so doing we will render obsolete the arduous and intimidating task of cosmetics ingredients label reading. We want you to be assured that when you pick up a FRAGFRE product, it is free of fragrance, it is free of known irritants and allergens, it is free of unsafe chemicals, it contains ingredients beneficial to your health and beauty.

Bye-bye Label Reading!

OUR STORY

Our founder has a daughter that has high sensitivity to fragrance and most other cosmetics ingredients. When her pediatrician recommended sensitive products, we had such a tedious time finding a complete line of sensitive products without the harmful chemicals. Her mother turned to natural and organic and because she, and I'm sure she's not alone, had the perception that if it's natural and/or organic, it must be good for her daughter.

Immediately following the use of these products, I started noticing my daughter not quite being herself. We made an appointment with her pediatrician but before the appointment came, she broke out in a major scalp and skin allergic reactions. Her Mom's frustration went sky high and my daughter started feeling bad for causing all the problems. That's when I stepped in to try to find a solution to my daughter's cosmetics sensitivity issues and my wife's rising frustration with everything.

We hope the products will work for you as they have worked for us.