Our Freedom Story

A few years ago, I learned that 3 of my friends were diagnosed with breast cancer. I realized that what goes on to your body and skin is just as important as what you put into your body. What I didn’t realize before was that antiperspirants are an over-the-counter medicine according to the FDA and I didn’t want that on my skin nor my 3 daughters. So, at first I tried countless natural deodorant alternatives that existed on the market. The struggle was REAL! None of them actually worked for masking BO but I still really wanted a world where my family and I could be healthy without having to be stinky. Freedom was born on a stove top in my kitchen. Now not only is my family healthy, but every member of yours can be too with our deodorants that are great for women, men, and kids. We are on a mission to get all people healthier one armpit at a time.