Freewill Blonde Preserve Shampoo is a purple toning hair shampoo and hair moisturizer that boosts the vibrance of natural and color-treated blonde hair while neutralizing brassiness. Our multi-faceted hair product also boosts shine and enhances blonde hair color while acting as a hydrating shampoo. This blonde maintenance hair care product features ingredients that bring key benefits to both the scalp and hair. Hydrolyzed Vegetable Protein nourishes and promotes scalp and hair hydration. Ginger Root Oil is full of fatty acids that deeply condition the hair and scalp. Grapefruit Peel Oil helps to improve the look of healthy hair and adds shine. How To Use: Massage this shampoo for blonde color-treated hair into wet hair and scalp. Rinse well and condition. It’s typically best to use blonde preserve shampoo and conditioner when you notice brassiness appear. It is important to do a small test strand if it is your first time using purple shampoo. Depending on the porosity and condition of the hair, parts of the hair may have a slight purple tint. If this happens, using a clarifying shampoo can help remove some of the pigment.

Our Focus: Freewill offers a full product line covering all major haircare categories to help customers optimize their haircare routine instead of using the same products continuously, a process known as “hair cycling”. How To Use: Massage blonde shampoo into wet hair and scalp. Rinse well and condition. It’s typically best to use purple shampoo and conditioner when you notice brassiness appear. It is important to do a small test strand if it is your first time using purple shampoo for blonde hair. Depending on the porosity and condition of the hair, parts of the hair may have a slight purple tint. If this happens, using a clarifying shampoo can help remove some of the pigment. Key Ingredients: Hydrolyzed Vegetable Protein nourishes and promotes hydration of the hair and scalp; Ginger Root Oil is full of fatty acids that deeply condition the hair and scalp; Grapefruit Peel Oil helps to improve the look of healthy hair and adds shine. Key Benefits: Along with neutralizing brassiness, our purple hair shampoo also helps boost hair shine and enhances blonde color; Also effective as a moisturizing shampoo for blonde hair. Toning Shampoo for Blonde Hair: This purple toning shampoo neutralizes brassiness and boosts the vibrance of both natural and color-treated blonde hair.