Fruit of the Earth Aloe Vera 100% Gel is the most concentrated aloe vera gel you can buy - containing more fresh aloe vera leaves than any other brand. When gently rubbed into the skin, the gel produces a cooling effect and creates a protective barrier. This makes it great for treating sunburn, as well as dry and irritated skin. Not only that, the natural aloe vera helps to promote effective healing, as well as locking moisture into the skin. Completely pure, Fruit of the Earth Aloe Vera 100% Gel contains no alcohol, fragrances or colours. Just natural, soothing aloe vera for gentle, moisturising skin therapy.