Guava jelly (Spanish: bocadillo (de guayaba), "guava snack"), or guava paste, is a Colombian confection made with guava pulp and panela, which is consumed abundantly throughout Colombia, one of the largest guava producers in the world. The town of Vélez, Santander Department, is a major centre of production for the sweet and gives it the alternative name "bocadillo Veleño". In Venezuela, the form of consumption is similar to that of Colombia, where the product is called "conserva". In Venezuela, it can be of guava, coco, banana etc. Bocadillo is commonly accompanied by cheese, spread upon bread, or simply eaten on its own. It most often takes the form of a small rectangular block, with a firm consistency and a deep red colour, giving it a similar appearance to the related Spanish dessert dulce de membrillo. Another dessert closely related to bocadillo is the Brazilian goiabada, also made from guava. In 2006, the bocadillo veleño was nominated for the cultural symbol for Colombia in the contest organized by a magazine, Semana.