GIOVANNI Eco Chic Frizz Be Gone Super Smoothing Anti Frizz Hair Serum improves hair elasticity, silkens tresses, and defines style. It's the perfect sealant that locks in color and provides extreme heat protection, and locks in hair color. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the 1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance. VEGAN-FRIENDLY CRUELTY-FREE - GIOVANNI products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI products are never tested on animals and come in sophisticated recyclable packaging. COLOR SAFE - GIOVANNI ECO CHIC Frizz Be Gone Super Smoothing Anti Frizz Serum is 100 color-safe and nourishes hair with a proprietary blend of vitamins and antioxidants without stripping color. MOISTURIZING HAIR CARE - Leaves your curls feeling soft, bouncy, and defined! Simply distribute a small amount onto hands, then smooth onto damp or dry hair, styling as desired for shiny, frizz-free and gorgeous tresses. FRIZZ FREE CARE - GIOVANNI ECO CHIC Frizz Be Gone Serum improves hair elasticity, silkens tresses, and defines style. This luxurious serum creates the perfect sealant to control frizz, add shine, and lock in hair style.