GIOVANNI Eco Chic Smooth As Silk Deep Moisture Shampoo has a pearlized formula that glistens in your hand and transforms your hair into a silky palette. Enriched with Apple and Aloe extracts, this shampoo provides antioxidant protection for enhanced moisture and even silkier hair. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair. VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging. DAMAGE RELIEF: Smooth as Silk Shampoo is specifically formulated with lavender, lemongrass, and other botanical oils to hydrate and detangle dry and damaged hair, protecting it against breakage and split ends. This smoothing shampoo is recommended for all types of hair, especially textured and curly types. COLOR SAFE SCALP CARE: Gently cleansing your hair for manageable smoothness, GIOVANNI Smooth As Silk Deep Moisture Shampoo works at the scalp and throughout in order to calm unruly hair all while alleviating frizz and preserving color. NOURISHING MOISTURIZER: GIOVANNI Smooth As Silk Deep Moisture Shampoo has a pearlized formula that glistens in your hand and transforms even dry, chemically processed hair. Enriched with Apple and Aloe extracts, this shampoo provides antioxidant protection for enhanced moisture and even softer hair. It cleanses your hair gently for manageable smoothness while calming dry or unruly hair to alleviate frizz.