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Giovanni Hair Care Products
Before There Was a Brand There Was a Pioneer
Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon called On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball.
First Steps Towards Innovation
After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.
With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.
Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) James Sees and Feels About Hair Care.
A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.
Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data).
Today James’ passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979
Define your style with a professional finish. Frizz Be Gone anti-frizz conditioner, hair care, and styling products leave tresses polished, shiny, smooth, and controlled without weighing you down
The anti-frizz hair products in this high-performance collection work to smooth and moisturize the open cuticles that can lead to frizziness with our proprietary Dual Complex of Shea Butter and Sweet Almond Oil,
In our 2chic Frizz Be Gone product collection, we have harnessed the power of nature with botanical-infused products that will have you feeling amazing every day of the year.
2chic Frizz Be Gone products are Lauryl and Laureth Sulfate-free. We don’t add harsh chemicals, or artificial dyes, and never test on animals!
List of Botanical Extracts: *Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, *Macadamia Ternifolia Seed Oil, *Adansonia Digitata (Baobab) Seed Oil, *Moringa Oleifera Seed Oil, *Simmondsia Chinensis (Jojoba) Seed Oil
*USDA Certified Organic Ingredient.
(Awarded in 2020)
For a complete list of ingredients please reference the ingredients label on the back of the product.
Frizz Be Gone Anti-Frizz Polishing Serum is enriched with our Dual Complex Smoothing Formula of Shea Butter and Sweet Almond Oil.
Our products are formulated using a number of organic ingredients, we are Leaping Bunny Certified and the vast majority of our products are vegan friendly.
Giovanni enjoys partnering with 2chic women (& men) who use their everyday gifts to do something beautiful in our world and local communities.
Giovanni was the first full-range, salon-inspired hair-care brand in natural products stores, and today continues to Bridge the Gap between Natural and Salon-Quality hair care.
Since 1979 the Giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.
2chic or not 2chic?
Beauty from the Elements is Chic on the Street
Distribute a small amount onto hand. Smooth onto damp or dry hair. Style as desired for shiny, frizz-free & gorgeous tresses.
Cyclopentasiloxane, dimethicone, *cocos nucifera (coconut) oil, butyrospermum parkii (shea) butter extract, prunus amygdalus dulcis (sweet almond) oil, *macadamia ternifolia seed oil, *argania spinosa kernel oil, *adansonia digitata (baobab) seed oil, *moringa oleifera seed oil, *simmondsia chinensis (jojoba) seed oil, fragrance.
*USDA Certified Organic
100% Vegetarian ingredients, no animal testing
We do not add paraben, lauryl or laureth sulfates, dyes or PEGs to this product
WhatsApp:+1 (844)-467 8777
Phone:+1 (844)-467 8777
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