black paste = white teeth.

crazy concept, we know, but this black paste will whiten like nobody’s business. a friendly word of caution: black paste can get a little messy if you’re not mindful. please remember to spit responsibly, clean your sink, and make your parents proud.

get black to nature.

our charcoal line features thoughtful ingredients like coconut oil, tea tree oil and xylitol that are sure to rock your world.

and the delicious mint found in our pastes is grown in the willamette valley of oregon for superior flavor. it’s truly mint to be.

your swish come true.

our black rinse (yup, it’s black) is thoughtfully formulated to make swishing fun and friendly. it rocks activated charcoal from sustainable bamboo that keeps breath next-level fresh.