CHOOSE FRIENDLY: hello is vegan, proudly Leaping Bunny Certified and never tested on unicorns, our tubes are bpa-free and our cartons are made with FSC certified 100 Percent recyclable cartons #brushhappy. EXTRA GOODNESS: hold on to your horses (well unicorns) there's even more goodness: contains no peroxide, no artificial sweeteners, no artificial flavours, no colourants and no spicy mint, no brainer. GREAT PROTECTION: our magical unicorn kids toothpaste polishes and brightens, and contains fluoride which is proven to prevent cavities and remineralise enamel and yes, this is also suitable for kids at heart (aka adults). BRUSH TIME MAGIC: say hello to rocking natural flavours and enchanting sparkle, this magical paste tastes like rainbows and sunshine (aka bubble gum) to make your kiddo rush to brush.