Actively Clean

Traditional detergents were designed to clean organic fibers like cotton and wool- and they do an ok job. But they were never built for today's laundry. They can't clean your high performance fabrics.

HEX was built to get deep into these tightly woven fabrics to clean out all the gunk and buildup other detergents leave behind. So, if your clothes, towels and gear still smell, it's not you, it's your detergent.

Protection: The New Clean

HEX removes odors and keeps them out. We don't cover them up with fragrance. Say goodbye to stains, odors, and static and hello to wickability, stretch, softness, and color curtesy of our protective barrier.

HEX has redefined what it means to be clean. It's not enough to smell good right out of the laundry. Your clothes and gear need to keep smelling and feeling fresh and clean, even after your workout.

In Addition too Clean, It's Green

Most traditional detergents either compromise on cleaning power or on eco-friendliness. We don't think either is ok.

That's why everything in HEX is carefully engineered to be sustainable.

And it's in a 100% recyclable plastic bottle, with a concentrated formula that fits into a smaller bottle, to save on shipping.